I did quite a bit of research on the web looking for a RSS Feed Reader to embed into my 3rd personal web site project that I am working on. For some personal reason I just don't like to mess with widgets. Also I don't like feed readers that use flash since flash is not search engine friendly in attempting to rank your web site.
I did come across this web site called Magic RSS at http://www.magic-rss.com/ which looks pretty promising. You can either opt in for their javascript code or use their php code and server side includes. I haven't tested yet the server side include part of it yet since I need to quickly register another domain name first.
So basically it seems that another really good outstanding web site software program that could be developed would be a RSS Feed Reader to embed into our web sites when we are designing them that is search engine friendly.
Since I posted this a couple of days ago, I just found out from the fine folks at my web hosting company that server side includes are not supported.
So it looks like I have to find another work around which might still be using widgets.